August 20, 2008

New Company to Assume Production of Polaroid Materials

"The investor and philanthropist Daniel H. Stern and long-time Polaroid artist John Reuter have reached "an agreement in principle" to assume production of the chemicals and products needed to make Polaroid images, The Wall Street Journal reports. . . . [but they are apparently interested in producing] a particular, and rather rare, form of Polaroid. Their new company, 20X24 Holdings LLC, will support only the Polaroid 20x24, which was introduced in the late 1970s as a glamor product. The 20x24 produces large-scale images and, according to [The WSJ], 'requires a camera as big as a refrigerator, an enormous lens, movie-bright lights, and, crucially, skilled operators.' Though only six of these cameras were ever made, the 20x24 was critical to the careers of such artists as Chuck Close, William Wegman, Lucas Samaras, Elsa Dorfman, and Timothy Greenfield-Sanders." Via Artinfo; more at the link.

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