January 22, 2012

P.R. Lessons from Religions

I'd embed Alain de Botton's TED talk, "Atheism 2.0," except that for some reason, TED's forcing a big bunch of empty space above the vidi, so scrue 'em; go here for the talk.

I had several of my own comments, among them being that while I agree that propaganda is a form of art, I believe there's an important, distinguishing characteristic of the greatest art, and that is that, intentionally or not, it conveys truth – because (unlike religions), artists who have proven over the long run to have been great have cared more about exploring and expressing truth in a non-judgmental way than they have about winning adherence to any pre-selected program. E.g., Karl Rove is a great artist if you define "great" as, effective in spreading emotionally compelling fiction; but his fictions probably won't be read 400 years later (unless as examples of effective p.r.). Shakespeare is a great artist if you define "great" as, effective in spreading truths that are timeless.

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