December 6, 2009

Google Now Tracking Logged Out Users

I understand that, until recently, it's been at least theoretically possible to use Google yet prevent the company from tracking all your online activities by logging out of your Google account.

Not any more.

As of last Friday, even searchers who aren’t logged into Google in any way have their data tracked in the name of providing a ‘better service’.

* * * * *

The company explained: “What we’re doing today is expanding Personalized Search so that we can provide it to signed-out users as well. This addition enables us to customise search results for you based upon 180 days of search activity linked to an anonymous cookie in your browser.”

However, if you’ve previously been a fan of the log-out method to avoid being tracked, there’s still the option to disable the cookie by clicking a link at the top right of a search results page.

Don't forget to do that. Via Tech Radar (thanks, Ben!)

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