Googletv.ads: for $100, you can put an ad up on a national network and reach 100,000 people.
"Amazingly, our ad aired 7 times during Glen Beck episodes."
March 20, 2010
The Barriers Have Been Lowered
March 19, 2010
Viacom Suing YouTube for Allowing Viacom to Infringe Itself
For years, Viacom continuously and secretly uploaded its content to YouTube, even while publicly complaining about its presence there. It hired no fewer than 18 different marketing agencies to upload its content to the site. It deliberately "roughed up" the videos to make them look stolen or leaked. It opened YouTube accounts using phony email addresses. It even sent employees to Kinko's to upload clips from computers that couldn't be traced to Viacom. And in an effort to promote its own shows, as a matter of company policy Viacom routinely left up clips from shows that had been uploaded to YouTube by ordinary users. Executives as high up as the president of Comedy Central and the head of MTV Networks felt "very strongly" that clips from shows like The Daily Show and The Colbert Report should remain on YouTube.Posted by Zahavah Levine, YouTube Chief Counsel, at Broadcasting Ourselves; more worthwhile info at the link.
Viacom's efforts to disguise its promotional use of YouTube worked so well that even its own employees could not keep track of everything it was posting or leaving up on the site. As a result, on countless occasions Viacom demanded the removal of clips that it had uploaded to YouTube, only to return later to sheepishly ask for their reinstatement. In fact, some of the very clips that Viacom is suing us over were actually uploaded by Viacom itself.
Given Viacom’s own actions, there is no way YouTube could ever have known which Viacom content was and was not authorized to be on the site. But Viacom thinks YouTube should somehow have figured it out. The legal rule that Viacom seeks would require YouTube -- and every Web platform -- to investigate and police all content users upload, and would subject those web sites to crushing liability if they get it wrong.
Labels:
copyright,
First Amendment,
media,
media consolidation,
megacorps
March 17, 2010
Supporting the Arts
For those of us who may never see the inside of Dallas' new "Coliseum" in person, D Mag has some nice photos here. May Jerry Jones be rewarded for installing actual art; here's hoping the City takes a lesson.
(Thanks, Danny!)
Labels:
art,
art + commerce,
sculpture
March 13, 2010
March 10, 2010
March 9, 2010
Acting Locally
Ever wonder if you should pay more attention to state and local governmental affairs? If you live in TX, The Texas Tribune can help, first by providing coverage of such matters, then then by helping you identify and contact the appropriate reps or authorities, here.
March 7, 2010
It's Just News.
But, without the turquoise tie.
Labels:
heh,
knowledge is power,
media,
media literacy,
the news
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