June 8, 2012

Shell Rig Malfunctions at Posh Party (the Yes Lab Strikes Again)

This was a send-off for Shell's arctic rigs at the Seattle Space Needle. The actual rigs were visible outside the window. Incredibly, there was a malfunction of the model rig that was supposed to pour drinks for guests.

Per HuffPo,

The device which sprayed Rainey's face was a model of Shell's drill rig, the Kulluk, which is set to soon depart Seattle for the Arctic. The Kulluk was built-in 1983 by Mitsui, the same company that, two decades later, built the ill-fated Deepwater Horizon. . . .

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[T]he Yes Lab [also] sent out a press release on Shell's behalf, threatening [legal action against the activists and] attacking . . . the activists' brand-new ArcticReady.com website [, which looks like a Shell site, and] which includes a social media ad generator and a dangerously addictive children's video game called Angry Bergs. The fake Shell release generated additional media coverage.

Earlier this year, Shell obtained a legal injunction stopping any Greenpeace activist from coming within 1km of any Shell vessel. To thank the company, Greenpeace teamed up with the Yes Lab to plan a promotional advertising campaign for Shell's Arctic drilling efforts, which Shell prefers to keep quiet. Besides the ill-fated ceremony and the website, the campaign includes a number of other elements that will shadow Shell's summer Arctic destruction campaign.
(More at HuffPo and YouTube. For more Yes Men or Yes Lab actions, click on those labels below.)

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